Paid media and app growth agency
We turn intent into customers
Campaigns on Google, Meta, YouTube and the app stores with a single goal: return. We talk about what you invest and what comes back, not vanity metrics.
Our first clients: our own apps
- Vault
- Wall I Love
- Spellbeat
Services
Two specialties, one goal: every euro you invest comes back multiplied.
Paid media
Google Ads and Microsoft Ads
Search campaigns to capture people already looking for what you offer. Structure, bids and keywords built for conversion.
YouTube Ads
Video to create demand and remind people who already know you. Formats and audiences chosen by cost per result, not by views.
Meta Ads
Facebook and Instagram to reach lookalike audiences and convert with creatives that are tested and refreshed every week.
Remarketing
We stay in front of people who visited, installed or dropped off, with sequences coordinated across channels and frequency caps.
App growth
App install campaigns
Google App Campaigns, Meta and TikTok optimized for quality installs and the in-app events that matter.
ASO
Google Play and App Store listings done properly: keywords, screenshots, copy and A/B tests to turn more visits into downloads.
Attribution and analytics
We set up events, attribution and dashboards so you know which channel brings users who stay and what each one costs.
Retention and re-engagement
Re-engagement campaigns and in-app messaging to win back dormant users and extend their lifetime.
Our method
First we capture people who are already looking. Then we stay present until they decide. And we measure the whole way.
Capture intent
We start with searches and audiences that show real intent to buy or install. It is the most expensive traffic, and the one that converts best.
Stay present
People who showed interest see us again on YouTube, Instagram, Facebook and display. Coordinated remarketing, not repetitive.
Measure end to end
Attribution, events and dashboards set up before the first euro is spent. If it cannot be measured, it does not get scaled.
Case studies
We start at home. These are the apps we are growing with our own money.
Vault
Platforms: Android
Android app that locks photos and videos in an encrypted vault, removes the originals from the device and backs them up encrypted to the cloud.
What we do
- Google Play listing: privacy-focused keywords, screenshots and copy.
- Install campaigns on Google App Campaigns and Meta optimized for the first completed backup.
- Events and attribution to measure 7- and 30-day retention per channel.
Results
Campaign in progress. We will publish real results, with date and source, as soon as we have them.
Wall I Love
Platforms: Web
An infinite wall of love messages, inspired by Le mur des je t'aime in Montmartre. Anyone can leave theirs.
What we do
- Meta Ads campaigns around key dates (Valentine's Day, anniversaries) with creatives generated from the wall itself.
- Remarketing to visitors who did not leave a message.
- Tracking of visits, published messages and shares per channel.
Results
Campaign in progress. We will publish real results, with date and source, as soon as we have them.
Spellbeat
Platforms: SteamAndroidiOS
A single-button timing roguelite: you never move and you never pick a skill. Everything depends on the exact moment you press.
What we do
- Coordinated launch on Steam, Google Play and the App Store with a single creative narrative.
- YouTube Ads and TikTok with real gameplay clips to reach roguelite and rhythm-game players.
- Cross-store attribution and tracking of wishlists, installs and first completed run.
Results
Campaign in progress. We will publish real results, with date and source, as soon as we have them.
How we work
Three steps before anything goes live. You know what to expect, and we know where to aim.
Audit
We review your product, your tracking and your current campaigns. Deliverable: a report on what works, what does not and what is missing.
Strategy
We define channels, audiences, messages and budget per phase. Deliverable: a campaign plan with clear priorities.
Projections
We estimate cost per acquisition and expected volume per channel, with honest ranges. Deliverable: a 90-day projection and stop criteria.
About
AdsFenix comes from a team that has spent years building and shipping its own apps. Before managing anyone else's budget, we learned with our own.
That changes how we work: we understand app stores, product events, retention and attribution because we have implemented them ourselves. We do not sell impressions; we look for users who stay.
We work with a few clients at a time, directly, with reports you can read without a translator.
Get a proposal
Tell us what you want to grow. We reply within 48 hours with a first diagnosis and next steps.